About Us  |  Login  |  Contact  |  Whois

Web Design Center Site Creation Services Addtional Services The Learning Center Register a Web Address www.. com org net us info biz name At NameCow Web Design Services, we want your website to be a part of your overall business strategy, helping to contribute towards making your company as successful as possible. We're committed to providing information to help you get started and stay ahead of the competition. Building and Updating Your Site Attracting Visitors to Your Site E-Commerce Tips Use Your Website as a Resource for Your Customers Building and Updating Your Site. Making your site stand out can help to ensure that your online business will be a hit with both your customers and your bottom line. NameCow Web Design Services will get you started by designing a great looking website for you. But there's more to a great site than just looks alone. Here are some ideas to consider when setting up or updating your site: Content: Perhaps the most important part of any website is the content. What you say, and how you say it, will have a major impact on your visitors' impressions of your site. It's crucial for you to deliver a strong, original, and unique message. If you would like help creating compelling content, you can always contact one of our professional copywriters. Community: From the very beginning, one of your website's goals should be to create a sense of community. You can build this community by including features and content that encourages first time visitors to explore your site, and keeps them coming back for more. For instance, if you sell surfboards, your site could build community by offering all kinds of services such as: Maps to great surfing locations Tide charts and weather reports Chat rooms for discussions about the most recent surfing sessions Online calendars that list upcoming events and surfing trips Services like these should encourage people to stay at your website longer, and could bring them back for updates frequently. Furthermore, your visitors may soon tell their friends and family about your site, and before long, an online community can develop. To find out more about adding community-related services to your site, see our Additional Products and Services. Customer Service: You can also use your site to reduce your customer service costs while increasing the quality of your support. Features such as a Contact Us form or a Frequently Asked Questions generator allow your customers to quickly find answers to their questions. TOP Attracting Visitors to Your Site Once you have published your website, the next step is to let the world know about it. NameCow Web Design Services will help you get started by submitting your site to the top 20 Internet search engines. But search engines alone won't bring Internet traffic to your doorstep. Below are a series of tips to help you bring in visitors: Promote Your Site Online Start by registering your site with Yahoo: Because Yahoo handpicks which websites they will publish in their directory, NameCow Web Design Services cannot ensure placement on their site. Nevertheless, you can quickly and easily register your site with them by following their three simple steps. One piece of advice: when you do submit your site, be sure to follow their instruction closely. Advertise online: There are thousands of places on the Internet where you can advertise your website. Some are free, while others will charge you a nominal fee. The most effective advertisements, however, will be the ones targeted towards a specific audience. Win awards: Once you are happy with the look, feel, and content of your site, try submitting it to one of the hundreds of award sites on the Internet. If you do win, your site will be featured on the award's website, which will lead to additional traffic. As an added bonus, you can often include a picture of the award on your website, which can add credibility to your site. Offer free giveaways: Internet users love freebies, and will often tell their friends and families about great deals they find. Take advantage of this by offering a product, service or other special incentive to your visitors for free. Exchange links: Another way to increase your site's traffic is to establish links with complimentary websites. For example, if you sell model trains, you might want to link with other web pages like the Model Train Network or Wayne's Trains. When you have found several candidates, send them an email complimenting their site and asking whether they would like to exchange links. Promote Your Site Offline Put your website address everywhere. This is easily the most important thing you can do. Add it to your stationery, business cards, delivery vans, calendars, pens, or anything else with your business' name on it. The goal is to make your website address as ubiquitous as your telephone number. Create incentives for your current customers to visit your site. For example, try giving out Internet-only coupons, offering faster customer service, or holding contests or drawings online. Update your current advertisements. Don't forget to use your current ads to announce the launching of your new website. Also be sure to make your website address as visible as possible in all of your advertisements. TOP E-Commerce Tips What You Should Do Register a custom domain name (www.YOURSITE.com): Any business can benefit from having a custom domain, but for an E-Commerce site, a domain name is crucial. It represents your online identity to the world. The ideal name would be something your customers already associate with you, such as your business name. If this is not available, think of variations you can use. Be sure to include the new domain name on all of your business cards, stationery, etc. To register a custom domain, click here. Differentiate your online business: The advent of E-Commerce has created thousands of opportunities for new businesses. Unfortunately, the Internet marketplace is quickly becoming very crowded. To rise above your competition, you'll have to be different. With a NameCow Web Design Services site, you'll be on your way to a great looking site with simple-to-use navigation. Even so, it will help to offer more content, lower prices, better selection, or anything else to make your products and services more valuable to your customers. Offer special incentives: One great way to build business is to offer incentives to your site's visitors. Freebies are especially appealing, but you can also offer coupons, same-day shipping, special bonuses, or Internet-only sale prices. Focus on customer service: One of the most overlooked aspects of E-Commerce is customer service. Your site should be designed from the ground up to make it easy for your customers to communicate with you. Additionally, you might want to add a section for Frequently Asked Questions to answer your customers' common questions, or a live Chat area to communicate with them directly. Regardless of what you decide to do, be sure to respond swiftly to your customers' questions and requests. Build community: Most first-time visitors to a website do not purchase any products or services immediately. Instead, first-timers generally spend their time looking around to get a feel for a website. Doing so establishes a sense of comfort and trust. If they like the site, they will be much more likely to come back again to purchase something. You can use this to your advantage by fostering a sense of community on your site. This involves providing a visitor with news and information that will make him or her want to return. To learn more about community, visit Building and Updating Your Site. What You Shouldn't Do Don't make it difficult for customers to find what they want: The easiest way to cancel a sale is to keep a customer from reaching what they are after. To keep this from happening, NameCow Web Design Services will work to make your site as simple to use and navigate as possible. You can also help by including plenty of product information, service descriptions, and company details on your various web pages. These simple actions will ensure that your visitors can find what it is for which they are looking. Don't hide your contact information: One of the biggest frustrations Internet users have is not being able to find contact information on a company's website. Another problem occurs when a customer wants to contact a business via telephone or fax, but can only find an email address. NameCow Web Design Services will help ensure this never happens by adding an "About Us" link to every page on your site. Don't clutter your site with graphics: A customer is generally willing to wait 30-35 seconds for a web page to load. Beyond that, he or she may quickly lose interest, and move on to another site. To prevent this, try not to include too many graphics on any given page. Instead, use bold or italicized text to deliver targeted messages to your customers. Don't ignore content: Sites that focus only on selling products often sell very little. Instead, try offering your visitors a wealth of content and information. Even if your customers do not make an initial purchase, they will probably return if your content is fresh and compelling. TOP Use Your Website as a Resource for Your Customers If you find that your business handles numerous requests for information or support, you can easily use your website to reduce your costs and increase the quality of your support. Ultimately, you want your customers to use your website as a resource to find answers to their questions. At the very least, your site should function as a communications tool for your customers to ask questions, keeping them from tying up your phone lines and personnel. To be successful with online support and assistance, make your content rich in product/service information. Useful information might include: Frequently Asked Questions (FAQ) User manuals or instructions Diagrams and illustrations Contact information and a feedback form By all means, be sure to respond to each inquiry quickly and thoroughly. Also, don't forget to promote your website in all of your correspondence as the quickest tool for getting questions answered. You can measure the effectiveness of your website by simply comparing the number of website visits and inquiries to the number of inbound telephone inquiries. Be sure to monitor all inquiries so you may increase the effectiveness of the website content. The availability of information 24 hours a day will be greatly appreciated by your customers. Also, consider having your employees answer email questions on the weekends from home. You might rotate this responsibility between your employees. Customers will be happy to hear back from you promptly. TOP

Home | Get A Domain Name | Host Your Web Site | Web Design | Support | About Us | Login | Contact | Whois

Copyright © NameCow.com. All rights are reserved. Plesae read user agreement.